Saturday, November 5, 2011

How to Educate People on Solar and Garner Acceptance Overnight

Pretty much the title of this blog is over the top. However, I believe there is an exception. How you achieve this is you take an enormously popular brand that millions of people use, and then integrate solar into the devices. What else could I be talking about other than Apple? Think about it: Most calculators and some keyboards have an integrated solar cell, and have had them for as long as I can remember. To bring solar closer to home you need to add it to Apple's product line. I would recommend starting with the macbook and moving to the iPhone. It could look something like this:







Now there are a bunch of dorky after-market products that can get your gadgets charging, but if you start with Apple and then go to all laptops you will really have people fired up. The caveat that comes with this is that they must sell it for the same price as usual. This will be something people can be on outside at a Starbucks under a nice shade and be getting some complimentary extended battery life.

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